Atlas Product Design & Brand Identity

Atlas Informatics, 2014 – 2017

 
 
 

“While this is smart technology, much of Recall’s appeal comes from the design of its user interface.”

FAST CO. DESIGN


For a dizzying few years I worked with a small team of talented designers and engineers on Atlas, a cross-device productivity suite that creates a centralized, searchable index of your digital life. Sadly, Atlas went the way of so many promising startups before it, burning impossibly bright before winking out of existence in late 2017.

Atlas Recall, a visual search tool and the first app of the suite, went into public beta in late 2016. 

 
 
 
 
 

 
 
 
 

Recall makes all your documents, email, chat, and web activity available anywhere, using a single search. Simple but powerful faceted search and a visual display of results based on relevance are at the heart of Recall.

 
 
 
 
 
 
 
 
 
 

 

Ideas at Atlas start on paper. A year and a half of ideation, research and user-validated iteration went into producing a search experience that makes finding a needle in a haystack not only doable, but easy and engaging.

 
 
 

 
 
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In 2015, Atlas needed a logo and all the usual identity stuff. It had been a while, but I dusted off my identity design skills and got to work.